Sense makes more Sense!
Sense was originally founded in April 1977 by Mr Leif Sundberg. The office was located in the central part of Stockholm and the first year the turnover was just above USD 300000. The assortment consisted of colouring products for children and some electronic articles. Since 1979 Sense is the exclusive distributor for Universal – the Turin based producer of quality writing and colouring articles. Universal also produce products under the Sense brand name.
In 1991 Sense started the cooperation with Casio – one of the world´s biggest manu-facturer of electronic consumer products. In 1991 Sense also moved to new premises in Haninge just 25 km south of Stockholm. The new house has room for warehouse as well as the office. 1992 Sense was also appointed as a Disney licensee. Since then, the cooperation with Disney has covered most of their well known characters from Donald Duck to Winnie the Pooh. In 2000 the Sense building was enlarged to 1000 sq. m. and 3500 sq. m. to accommodate bigger offices with ultra modern equipment, and allow for greater warehousing facilities, creating an efficient distribution centre.